What kind of media institution might distribute your media product and why?

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What kind of media institution might distribute your media product and why? создатель Mind Map: What kind of media institution might distribute your media product and why?

1. After considering the many different institutions for my magazine I have decided that Bauer Media would be most suitable for Punked. Bauer already offer a very large range of magazines which are very successful including ‘Heat’ and ‘Mojo’ and have outlets on TV, Radio, Mobile, and Online.

1.1. This means that they have connections so would be able to succefully distribute the magazine easily and also advertise it through the other media they produce and in other magazines that they own. Bauer are a very modern institution and use new media to their advantage which is the direction I would want to take with Punked to keep it fresh and to adress the target audience which influenced my decision to cohoose them for my publication.

2. I also considered IPC who are the biggest magazine publisher, however the magazines and other media that they publish were very different to the identity of my magazine. Despite its size and apparent success it would not be suitable for a magazine like punked as it would not conform to their brand identity.