Campaign Plan - Coursera Launch in Iraq
создатель Yousif Haider Al-Alousi
1. Marketing Team: Erbil
1.1. Mohammed Al-Handal
1.2. Ahmed Ouda
1.3. Yousif Al-Alousi
1.4. Lava Yaseen
1.5. Sherwan Mustafa
2. Goals
2.1. Universities
2.1.1. university accreditation for educational content
2.1.2. Register universities to use Coursera
2.1.3. C4C : coursera for Campus
2.2. Government institutions
2.2.1. Get the existing labour force to use the platform
2.3. Companies and private sector institutions
2.3.1. Training
3. Activities
3.1. Workshops (online)
3.1.1. For Academics
3.1.2. For Education Leaders
3.1.3. Workforce
3.1.4. For Students
3.2. Digital Marketing
3.2.1. Facebook
3.2.2. Instagram
3.2.3. Emails
3.2.4. SMS
3.2.5. Influencer
3.3. Print Materials
3.4. Promotional Videos
3.4.1. How to use Coursera.org
3.4.1.1. Tutorial : Arabic & Kurdish
3.4.2. Why use Coursera.org
3.5. Face2Face Meetings
3.5.1. Private universities
3.5.2. Public universities
3.5.3. Corporate
4. Target Customers
4.1. The Citizen
4.1.1. Male
4.1.2. Female
4.1.3. Unemployed