launching dynamite Dewa eka Prayoga - Ft. TOI SBY

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launching dynamite Dewa eka Prayoga - Ft. TOI SBY por Mind Map: launching dynamite Dewa eka Prayoga - Ft. TOI SBY

1. sby

2. facts

2.1. hanya 12% product owner mempersiapkan product launch dg sangat baik

2.1.1. 88% sibuk setelah hari peluncuran

2.2. marketing begins BEFORE the product is launched -SETH GODIN

2.3. pre launch berbeda dgn annoucment

3. 1. product marketable

3.1. 3 kunci laris

3.1.1. 1. dibutuhkan pasar

3.1.2. 2. bisa memecahkan masalah

3.1.3. 3. trend/ramai diperbincangkan

4. 2. Preparation

4.1. details

4.1.1. nama produk

4.1.2. slogan produk

4.1.3. domain website

4.1.4. hosting website

4.1.5. akun sosmed

4.1.6. database email

4.1.7. schedule launching

4.1.8. pricing strategy

4.2. Photo & Design

4.3. video

4.3.1. testimoni

4.3.2. cara daftar

4.3.3. cara pakai aplikasi

4.4. Swipe n Copy

4.4.1. Skrip PLC 1,2,3

4.4.2. Copywriting Launching

4.4.3. Story hari ke 2

4.4.4. Story hari ke 3

4.4.5. Story hari ke 4

4.4.6. Story hari ke 5

4.4.7. Story hari ke 6

4.4.8. Copywriting Penutupan, Anticipation

5. 3. Resource

5.1. Menggunakan Tim TOI Pusat

5.1.1. digital marketing

5.1.2. advertiser

5.1.3. content writer

5.1.4. copywriter

5.1.5. web designer

5.1.6. graphic designer

5.1.7. customer services

5.2. Bikin IG : Infotoi.SBY

6. 4. Sales Funnel

6.1. Traffic Source

6.1.1. Lakmi

6.1.2. Sohib

6.1.3. Ustadz2

6.2. hierarcy effect

6.2.1. awareness

6.2.2. knowladge

6.2.3. liking/follow

6.2.4. prefrence

6.2.5. conviction

6.2.6. purchase

6.3. product funnel

6.3.1. lead magnet

6.3.2. tripwire

6.3.3. core offer

6.3.4. profit maximiser

6.3.5. return path

7. 5. Strategi Pre-Launch

7.1. anotomi sales page

7.1.1. 1. driven headline / manfaat utama

7.1.2. 2. Desire / Tunjukkan kita ngerti keinginan mereka

7.1.3. 3. Powerful Analogy - gunakan analogi perumpaan

7.1.4. 4. original story - kenapa kita buat produk tsb

7.1.5. 5. inspire Hope - mereka bakal jadi apa setelah beli produk ini

7.1.6. 6. giveaway content - kasih informasi, fakta, data terkait produk

7.1.7. 7. proof. - testimoni alumni

7.1.8. 8. what is it - nama produk dan fiturnya

7.1.9. 9. who need it - siapa yang cocok beli

7.1.10. 10. what makes it different - detail beli dan hot button buyer

7.2. story berseri

7.2.1. s1 : opportunity/kesempatan, potensi, peluang, ide, konsep, sejenisnya

7.2.1.1. 1 video

7.2.2. s2 : how to/cara kerja

7.2.3. s3 : proff :, result, case studies, testimony

7.2.4. s4 : offer, detail produk anda

7.3. email berseri

7.3.1. E1 : h-30 goal/desire

7.3.2. E2 : h-20 Trust

7.3.3. E3 h-10 bonding

7.3.4. E4 h-7 proof

7.3.5. E5 h-3 Proof

7.3.6. E6 h-1 attention

7.3.7. e7 H offer join

8. 6. Angle Promo//Conversion

8.1. buying motivate

8.1.1. prestige (gengsi)

8.1.2. love (cinta)

8.1.3. curiousity (penasaran/keingintahuan)

8.1.4. imitation (ingin sama)

8.1.5. fear (rasa takut)

8.1.6. rivalry (persaingan)

8.2. 8 persuassion factor

8.2.1. timbal balik

8.2.2. komitmen

8.2.3. bukti sosial

8.2.4. kesukaan

8.2.5. kelangkaan

8.2.6. otoritas

8.2.7. alasan

8.2.8. pelabelan

8.3. life force 8

8.3.1. 1. survival

8.3.2. 2. enjoyment

8.3.3. 3. freedom for fear

8.3.4. 4. sexual companionship

8.3.5. 5. comfortable living condition

8.3.6. 6. to be superior

8.3.7. 7. care and protection

8.3.8. 8. social approval

8.4. mashlow hierarchy

8.4.1. self actualization

8.4.2. esteem

8.4.2.1. self esteem

8.4.2.2. confidence

8.4.3. love/belonging

8.4.3.1. friendship

8.4.3.2. family

8.4.3.3. sexual intimacy

8.4.4. safety

8.4.4.1. security body

8.4.4.2. employment

8.4.4.3. resources

8.4.4.4. morality

8.4.4.5. family

8.4.4.6. health

8.4.4.7. property

8.4.5. physiological

8.4.5.1. breathing

8.4.5.2. food

8.4.5.3. water

8.4.5.4. sex

8.4.5.5. sleep

8.4.5.6. homeostatis

8.4.5.7. excretion

9. 7. JV Partner

9.1. do

9.1.1. 1. buat daftar nama JV yang dikontak

9.1.2. 2. lakukan kontak secara personal

9.1.3. 3. berikan sampel dan akses produk

9.1.4. 4. minta bantuan untuk promote

9.1.5. 5. kasih link JV page

9.1.6. 6. buat jv contest, speed contest, daily contest

9.1.7. 7. siapkan marketing kit dan banner promo

9.1.8. 8. sediakan email swipe dan ads copy

9.1.9. 9. menghitung hadiah dan reward JV contest

9.1.10. 10. komporin para JV

9.2. type JV

9.2.1. distributor

9.2.2. reseller

9.2.3. agent

9.2.4. influencer

9.2.4.1. mario irwansyah

9.2.4.2. hannan attaki

9.2.4.3. handy boni

9.2.4.4. ust Maliki

9.3. jv page

9.3.1. launching date

9.3.2. jv price

9.3.3. benefit produk

9.3.4. optin form

9.3.5. video jv invite

9.3.6. track record

9.3.7. product info

9.3.8. testimonial

9.3.9. why must join

9.3.10. promo tools

9.3.11. jv bonus

9.3.12. contact detail

9.3.13. term & aggreement

9.3.14. signature

10. 8. Promosi//traffic source

10.1. traffic source

10.1.1. email

10.1.2. fb ads

10.1.3. google adwords

10.1.4. blog

10.1.5. marketplace

10.1.6. viral post

10.1.7. IG Ads

10.1.8. endorse

10.1.9. channel

10.1.10. WA Group

10.2. extreme traffic line

10.2.1. sms blast jam 7 pagi

10.2.2. email broadcast jam 10 pagi

10.2.3. wa broadcast jam 1 siang

10.2.4. phone call jam 4 sore

10.2.5. fb retargeting & google adword sepanjang hari

11. 9. Monitoring Launching

11.1. keberjalanan strategi

11.2. jumlah traffic

11.3. jumlah invoice

11.4. jumlah sales

11.5. jumlah buyer

11.6. keluhan / resistensi market

12. 10. Followup Brutal

12.1. followup

12.1.1. sms blast

12.1.2. wa broadcast

12.1.3. email broadcast

12.1.4. fb retargeting

12.1.5. google adword

12.1.6. phone channel

12.2. teknik followup

12.2.1. ajukan pertanyaan

12.2.2. asumsikan beli

12.2.2.1. jgn lupa kata sebelum

12.2.3. tunjukkan testimoni

12.2.4. tanyakan alasan beli

12.2.5. tawarkan bantuan

12.2.6. to the point

12.3. jadwal followup

12.3.1. pagi jam 9

12.3.2. siang jam 13

12.3.3. malam jam 20

12.3.4. sepanjang hari