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Digital Marketing により Mind Map: Digital Marketing

1. Content Marketing

1.1. Types of contents

1.1.1. Blogging

1.1.2. Case studies

1.1.3. White papers

1.1.4. EBooks

1.1.5. Templates

1.2. Types of content writing

1.2.1. Blogging

1.2.2. Copy writing

1.2.3. Technical writing

1.2.4. Social media

1.2.5. Email

1.3. Skills of a content writer

1.3.1. Adaptability

1.3.2. Research

1.3.3. Originality

1.3.4. Time management

1.3.5. Editing

1.4. How to become a content writer

1.4.1. Define Objective

1.4.2. Identify Audience

1.4.3. Positioning

2. Social Media Marketing

2.1. Listen and Analyse

2.1.1. Brand

2.1.2. Product

2.1.3. Competitors

2.1.4. Topics

2.2. Engage and connect

2.2.1. Social channel

2.2.2. Discussions

2.2.3. Assign newposts

2.3. Manage social strategy

2.3.1. Fans

2.3.2. Followers

2.3.3. Customers

2.3.4. Sales and service team

2.4. Plan and publish

2.4.1. Marketing campaigns

2.4.2. Craft contents

2.4.3. Manage social strategy

2.5. Showcase your presence

2.5.1. Displays

2.5.2. Live programs

2.6. Connect to customers

2.6.1. Content marketing

2.6.2. Contact customers

3. Email Marketing & Lead Generation

3.1. Drip marketing

3.1.1. Nurturing Leads

3.1.2. Welcoming

3.1.3. Onboarding

3.1.4. Recommendation

3.1.5. Renewals

3.1.6. Confirmations

3.1.7. Engagement

3.2. Identify Audience

3.3. Create Offer

3.4. Leverages Social Media

3.5. Keep Subscribers Engaged

3.6. Use Personalisation

4. Facebook Ads

4.1. Ads manager

4.1.1. Set budget

4.1.2. Set placement

4.1.3. Schedule

4.2. Create ads

4.2.1. Create Marketing strategy

4.2.2. Target audience

4.3. Become certified as Digital marketing associate

5. Google Ads

5.1. Drive Website visits

5.1.1. Grow sales

5.1.2. Grow bookings

5.1.3. Mailing list

5.1.4. Attract more people

5.2. Get more phone call

5.2.1. Increase customer calls

5.2.2. Click to call button

5.3. Increase shop visit

5.3.1. Get more customers

5.3.2. more visit to website

6. Search Engine Optimisation

6.1. Analysis

6.1.1. Website Analysis

6.1.2. SEO competition analysis

6.1.3. Keyword research

6.1.4. Keyword finalise

6.1.5. SEO strategy analysis

6.1.6. Ranking analysis

6.2. Optimisation

6.2.1. Website structure

6.2.2. Contents and images

6.2.3. HTML code

6.2.4. Meta tag creation

6.2.5. HTML sitemap

6.2.6. Webmaster tools

6.2.7. RSS feed generation

6.3. OFF page optimisation

6.3.1. Google base

6.3.2. Bookmarking

6.3.3. SEO content writing

6.3.4. Quality link building

6.3.5. Article submission

6.3.6. Blogcommenting

6.3.7. Forum posting

6.4. Social media

6.4.1. Social book marking

6.4.2. Network portfolio creation

6.4.3. Video optimisation

6.4.4. Social media advertising

6.4.5. Blogging

6.5. Search Engine Marketing

6.5.1. Slide submission

6.5.2. PPC

6.5.3. Search Engine Marketing

6.5.4. Image marketing

6.5.5. Video marketing

6.6. Conversion optimisation

6.6.1. Conversion analysis

6.6.2. Conversion tracking

6.6.3. Conversion creation

6.6.4. ROI conversion

7. Deep Marketing& Automation

7.1. Uses

7.1.1. Enable sales

7.1.2. Generate leads

7.1.3. Nurture leads to MQL

7.1.4. Manage leads

7.1.5. Drive customer evangelism

7.2. Functions

7.2.1. Blogging

7.2.2. Landing pages

7.2.3. Site pages

7.2.4. Campaigns

7.2.5. Social media publishing

7.2.6. List management

7.2.7. Social media monitoring

7.2.8. Lead nurturing

7.2.9. Online tracking and reporting

8. Personal Branding & Freelancing

8.1. Assesssment

8.2. Self knowledge

8.3. Personal Branding

8.4. Online reputation

8.5. Planning career and personal branding