PPC Landing Page Check List

1. One Primary Call To Action

2. Lead Capture Form

2.1. Integrated with CRM

2.2. 5 or less fields

2.3. Clear Submit Button

2.3.1. Join to Download

2.3.2. Try Dropbox Business Free

2.3.3. Join Now

2.3.4. Pick Up Here

3. COPY

3.1. STRONG Offer (WIIFM)

3.2. Headline

3.3. Sub-Headline

3.4. Value Proposition

3.5. Bullet Points

3.6. Benefits

4. Trust

4.1. Trust Symbols

4.2. Applicable Hero Image

4.3. Reviews & Testimonials

4.4. Contact Info

4.5. Phone Number

4.6. Privacy Policy

4.7. Secure SSL

5. Thank You Page

6. Technical Stuff

6.1. Google Analytics

6.2. Tracking Code

6.3. Heat Maps

6.4. Fast