Atlas Devices

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Atlas Devices von Mind Map: Atlas Devices

1. Milestones

1.1. Milestone 1: Setup and Initial Configurations

1.1.1. Communications

1.1.1.1. Payment Terms Reviewed

1.1.1.2. Milestone Agreement Reviewed

1.1.1.3. Agreement signed

1.1.1.4. Connected to Basecamp

1.1.2. Shopify Setup

1.1.2.1. Ability to easily add/remove products and product info/specs from site

1.1.2.1.1. Must be Atlas in house capable

1.1.2.2. Logins

1.1.2.2.1. FTP

1.1.2.2.2. ADMIN

1.1.2.3. Qualify Shopify CRM

1.1.3. Best Practices

1.1.3.1. Code Tracking

1.1.3.2. SEO Considerations

1.1.3.3. Shopify Customization Conventions

1.1.3.4. Approval Process

1.2. Milestone 2 : Proof of Concepts and Custom Functionality Requests

1.2.1. Direct Comparison Between Products (plus by category)-Including compatibility between products / export to PDF

1.2.1.1. Comparison PDF Options

1.2.2. Filtering-Side Pane NFM/Amazon/REI style. Similar to www.nfm.no

1.2.2.1. Refresh Filter Options

1.2.2.2. Product Spreadsheet from client

1.2.2.2.1. Initial taxonomy provided. Final content for migration to be provided by April 15th.

1.2.2.3. list and grid view for product scrolling

1.2.2.4. Considers for Metric vs Imperial

1.2.3. Cart-to Atlas via sales or [email protected] / "contact our sales"

1.2.3.1. Content for export needs to be tested using "short description"

1.2.3.2. BEFORE add to cart, show related 4 or 5 kit options to add instead - ALSO IN QUICKVIEW window

1.2.4. Contact Atlas w fillout card

1.2.4.1. Form needs to match fields

1.2.5. Export to PDF Functionality

1.2.5.1. Single Product

1.2.5.1.1. Client will create PDF's for each product

1.2.5.1.2. Need to ensure there is a Download PDF Button

1.2.5.1.3. Related Products/Accessories

1.2.5.2. Product Comparisons

1.2.5.2.1. Adressing unlimited product compare on screen style

1.2.5.2.2. Addressing unlimited, page break comparisons in print

1.2.5.3. From "Cart"

1.2.5.3.1. Testing PDF Export views using short descriptions

1.2.6. Product Enquiry

1.2.6.1. Rename Button to "Instant Information Request"?

1.3. Milestone 3 : Design and Front End Customizations

1.3.1. Theme

1.3.1.1. Mobile Experience

1.3.1.1.1. Mobile Main Navigation

1.3.1.1.2. Pages

1.3.1.2. Desktop Experience

1.3.1.2.1. Main Navigation (Menu)

1.3.1.2.2. Breadcrumbs [Navigation Map]

1.3.1.3. Global

1.3.1.3.1. Search with Autofill

1.4. Milestone 4

1.4.1. SEO Initialization

1.4.1.1. Competitors

1.4.1.1.1. Client will be providing list

1.4.1.2. Goals

1.4.1.3. Social Media

1.4.1.4. Content

1.4.1.5. Technical SEO

1.4.2. Client Side User Testing

1.4.2.1. Adding/Editing/Deleting Products

1.4.2.2. Adding/Editing/Deleting Categories

1.4.2.3. Updating Page Content

1.4.3. Content Migration

2. Current Site

2.1. Hardcoded

2.2. Up since 2014

2.3. How many products

2.3.1. 35-ish

2.3.2. 1-5 additions a month

3. Goals

3.1. Make it easier to maintain/modify/update

3.2. Clients need to learn and select

3.2.1. Filtering products [like zappos]

3.2.1.1. For example

3.2.1.1.1. By Height

3.2.1.1.2. Super categeorization options

3.2.1.1.3. Packing Size

3.3. Collect Data and

3.3.1. Get back to clients easier

3.3.1.1. CRM

3.3.2. Drive people to site

4. Resources

4.1. Useful Links

4.1.1. Homepage

4.1.2. Trello

4.1.3. Mindmap

4.1.4. Shopify Theme Notes

4.1.5. Feature Priority List

4.1.6. Asset Repo

4.2. Content

4.2.1. Copy

4.2.2. Video

4.2.3. Graphic

4.2.3.1. In House Designer on Team

4.3. Analytic

4.3.1. Connected to [email protected] account as view

4.4. Future Considerations

4.4.1. not looking for registered users/previous shopping experience records not needed at this time

5. Ghost Product > Accessory

6. Time Review

7. Sales Funnel

7.1. Value

7.1.1. Quality

7.2. To Do

7.2.1. Predictive Search should

7.3. Main Keywords

7.3.1. Tactical Ladders

7.3.2. Powered Ascenders

7.3.3. Tactical Access

7.3.4. VBSS

7.3.5. Tactical Rescue

7.3.6. Aircraft Hoist

7.3.6.1. Not doing well

7.4. Stakeholders

7.4.1. Users

7.4.1.1. Don't care about cost, care about features

7.4.2. Contract Officer

7.4.2.1. Makes call

7.4.3. Contract Buyers

7.4.3.1. Aiming for price

7.5. Ideas

7.5.1. More information link to product specific PDF

7.5.2. A/B Testing options for Wordpress

7.6. SEO Notes

7.6.1. Differentiating

7.6.1.1. Govt vs Commercial

7.6.1.2. Intl vs Domestic

7.6.1.3. Commercial

7.6.1.3.1. Pro vs Non

7.7. High Level

7.7.1. File Naming Convention

8. Workflows

8.1. Product Attribute Taxonomy

8.1.1. Categories

8.1.1.1. Ascenders

8.1.1.2. Ladders

8.1.1.2.1. Rigid

8.1.1.2.2. Flexible

8.1.1.3. Hooks

8.1.1.3.1. Aluminum

8.1.1.3.2. Carbon Fiber

8.1.1.3.3. Titanium

8.1.1.4. CTOMS-TRACE

8.1.1.4.1. Kits

8.1.1.4.2. Accessories

8.1.1.5. Hardware

8.1.1.5.1. Other

8.1.1.6. Harnesses_Belts

8.1.1.6.1. Tactical

8.1.1.7. Launchers

8.1.1.8. Magnetic

8.1.1.9. Poles

8.1.1.9.1. Advanced

8.1.1.9.2. Rollatube

8.1.1.9.3. Manual Telescopic

8.1.1.10. Ropes

8.1.1.10.1. Other

8.1.1.10.2. Static

8.1.1.11. Mission Profiles

8.1.1.11.1. VBSS

8.1.1.11.2. DIVE OPERATIONS

8.1.1.11.3. RESCUE

8.1.1.11.4. URBAN

8.1.1.11.5. MOUNTAIN

8.1.1.11.6. AIRBORNE

8.1.2. Attributes

8.2. Category Taxonomy

8.2.1. Product Type

8.2.1.1. Ascenders

8.2.1.2. Ladders

8.2.1.3. Poles

8.2.1.4. Hooks

8.2.1.5. Launchers

8.2.1.6. Climbing

8.2.1.7. Training?

8.2.1.8. Accessories

8.2.2. Mission Type

8.2.2.1. VBSS

8.2.2.1.1. Surface

8.2.2.1.2. Sub Surface

8.2.2.1.3. GOPLAT

8.2.2.2. Dive Operations

8.2.2.2.1. Boarding

8.2.2.2.2. powered ascent

8.2.2.2.3. ladders

8.2.2.2.4. tagline

8.2.3. Rescue

8.2.4. high angle rescue

8.2.5. swift water / flood

8.2.6. disaster response

8.2.7. maritime

8.2.8. airborne

8.2.9. Urban

8.2.10. hook and climb

8.2.11. RECCE / SNOT

8.2.12. EOP? (gino, I cant ready what I wrote down –please fill in blank)

8.2.13. emergency / ba…? (gino, I cant ready what I wrote down –please fill in blank)

8.2.14. industrial

8.2.15. Mountain

8.2.16. snow / glacier

8.2.17. rock

8.2.18. adobe / soft wall

8.2.19. Airborne

8.2.20. F.R.I.E.S. and S.P.I.E.S.

8.2.21. rappel

8.2.22. nonstandard aircraft

8.2.23. rotary wing aircraft

8.2.24. fixed wing aircraft

8.2.25. Reach Height

8.2.25.1. 5m

8.2.25.2. 10m

8.2.25.3. 15m

8.2.25.4. 20m

8.2.25.5. 20+m

8.2.26. Construction

8.2.26.1. aluminum

8.2.26.2. titanium

8.2.26.3. carbon fiber

8.2.27. Weight

8.2.27.1. [0.0] - [1000.00] lbs or kg

8.2.28. Brand

8.2.28.1. Atlas Devices

8.2.28.2. REBS

8.2.29. CTOMS

8.2.30. Misty Mountain

8.2.31. Marlow

8.2.32. CMI

8.2.33. Kong

8.2.34. DMM

8.2.35. PMK

8.2.36. Metolius

8.2.37. Sterling Ropes

8.2.38. Blue Water Ropes

8.2.39. Petzl

8.2.40. ROCO Rescue

8.3. Cart to Email Taxonomy

8.3.1. User

8.3.1.1. Product Page

8.3.1.1.1. Click on Product