Evaluating Consumer Education

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Evaluating Consumer Education af Mind Map: Evaluating Consumer Education

1. Individual Learner Evaluation

1.1. Facebook page

1.1.1. Formative evaluation of accuracy of question or comment

1.1.2. Formative assessment of knowledge built through question or comment

1.2. Webpage

1.2.1. Formative assessment of comment or question

2. System Evaluation (built-in analytic features)

2.1. Facebook Page

2.1.1. Number of "Likes" or "Friends"

2.1.2. Number of times view videos

2.1.3. Number of "visits"

2.2. Webpage

2.2.1. Tracking of activity

2.2.2. Time spent on pages and content of pages

3. Concerns

3.1. We only receive what they send!

3.2. What if we're not "on target"

3.3. Educated guesses?

3.4. Future directions

4. Program Evaluation

4.1. Interaction with media

4.1.1. Post question or comment on Facebook

4.1.2. Email response to webpage

4.2. Facebook Page

4.2.1. Survey

4.2.1.1. Content effectiveness

4.2.1.2. "Was this helpful" button

4.2.1.3. Suggestions for future content

4.3. Webpage

4.3.1. Survey

4.3.1.1. Content effectiveness

4.3.1.2. "Was this helpful" button

4.3.1.3. Suggestions for future content

4.3.2. Customer purchases

4.4. Farm visits